Sunsilk x BUS

Challenge

How to excite Thai consumers with Sunsilk Diamond Shine platform and make the most out of the new brand presenter BUS.

Execution

BUS x SUNSILK
An online – offline – onground campaign executed on multiple platform to drive awareness and engagement.

We developed a unique must have item that immediately became a huge hit: BUSxSUNSILK hairclips.

Action

Huge visibility on TikTok and X where hashtag trended for days.
Massive request for the merchandise with number of people trading it online.