Rexona Vitamin & Bright

Challenge

How to excite consumers with the ultimate premium fragrance of new Rexona Vitamin and Bright.

Execution

A Thematic and product campaign to bring to life product benefit through main presenter PP Krit and some relevant KOL’s.

We help reinforcing brand attitudes as well as product benefit of long-lasting world class perfume fragrance through a campaign that’s active throughout most relevant digital channels.

Action

Massive brand visibility thanks to the choice of the right presenter and KOLs.