Anthelios UV MUNE 400

Challenge

How to support La Roche-Posay Anthelios UV MUNE 400 sunscreen for the third round, without creating new material?

Execution

Recut and adapt existing material but challenging consumers through a question-lead in approach to create doubts among consumers and highlight the key product efficacy
Focusing on localizing and adapting global assets to create digital ads, OOH and KOLs strategic approach

Action

Great visibility online and offline
Very high engagement rates thanks to insightful challenging questions