Everyday is Fry-Day


Yok is one of the leading brands in cooking oils in Thailand. How to generate visibility for a brand operating in a non particularly exciting product category?


”Everyday is Fry-Day” – a campaign that celebrates fried food in Thailand by leveraging a trend on social media: AMSR – the usage of sounds to excite viewers.

In this campaign make people anticipate the pleasure of eating fried food through the sound of frying.


Extremely high engagement with the campaign including an activation idea that was part of the campaign with unmatched participation results.