Challenge: re-establish CLEAR core benefit through an engaging and fun activation campaign


Executions: CLEAR 100 – a game show designed to engage consumers in a digital activation campaign. 4 episode each featuring a torture test on hair
Executed on multiple channels (YT, FB and TT) with KOL support


  • Campaign totalled more than 56.4M views across social media channels (YT, FB and TT) through owned, earned and paid media.

Video engagement:

  • 71% retention rate after the typical YT30’ marks
  • 46% people watching till the end of each video. This is a massive result considering the duration of 9 minutes heavily branded videos.
  • Strong significant+8.1% lift in ad recall