To introduce the Master of Selfie on how to take away your boring and craving moments you have during the afternoon by combining the best of both worlds (Seflie+Ice cream) in one by exciting consumers with 30 limited edition selfie designs. A more fun way to selfie and snack at the same time.
We introduced the Master of Selfie (Sara Holher) by developing 5 different clips that illustrated the moment of the selected designs on YouTube, Facebook, Twitter and Instagram. After creating the awareness of the limited edition selfie designs, we created a Selfie Battle amongst famous “siblings”, “koo-jin”, and “best friends” for consumers to participate and vote via Facebook and Twitter to get a chance to win big selfie prizes. Lastly, we maintained the campaign with always on content that consumers were able to engage and play with.