DUDE and TRESemme’ a long-term relationship Partners since 2014. More than, 9.8M likes on TRESemme’ Fanpage, 3 big campaigns to support product launches, Good engagement rates in a highly battled category

TRESemme’ 2014
#TRESPROBATTLE for Platinum Strength

TRESemme’ 2015
#TRESNoSplitEnds for Split-end Recovery

TRESemme’ 2016
#TRESemmelikeasalon​ for Platinum Strength

TRESPROBATTLE

Business Challenge

TRESemme’ wanted to use TRESemme Platinum Strength to design and take care of Model hair which has been damaged all time.

Idea

From runway to real way.

Results

Massive VDO views and talks on media Hero VDO views= 839K views

TRESNoSplitEnds

Business Challenge

TRESemme’ wanted to help girls with split-end hair who are used to cutting their hair to quit and use TRESemme’ Split End Recovery.

Idea

Stop cutting, start using.

Results

Massive Engagement – Hero VDO with 536.6K views

TRESemmelikeasalon

Business Challenge

TRESemme Platinum Strength wanted to offer salon-quality hair treatment to girls who love going to Salon.

Idea

Like a Salon

Results

We had live event of Pu, Ticha, Note, presenters of TRESemme platinum strength.
We got Massive Engagement, especially on the live VDO comments to win Chanel.
Live VDO= 191.7K people reached the VDO, 48.4K people viewed the VDO with 233 shares