BUSINESS CHALLENGE

Magnum is a premium global ice cream brand that was launched in Thailand in 2011 and over time its core variants have lost excitement due to many new launches and aggressive competition.
In 2018 Magnum wanted to re-launch the whole brand through a partnership with Chompoo Araya

IDEA

Magnum “fin hai sood” moments

Inspiring key target – pleasure seekers – with “sood” (ultimate) lifestyle and make Magnum an icon of sood life thanks to its”sood” ingredients.

Actions

6 VDO clips per each lifestyle – cumulated more than 30M views, exceed view through rates and completion rates against the norm.

Successfully developed a series of new ad formats.