BUSINESS CHALLENGE
Chulalongkorn University wanted to build awareness of the campaign
celebrating Chula 100 year Anniversary, targeting Current Students,
Chula Alumni, and Mass Audience.

IDEA
“Celebrating a Century of CU Glory”
Results
Massive interest and engagement from all Chula alumni as well as a lot of “jealousy” from other universities.
- We encourage people to change their profile pictures and let them do the 100 sign-pose.
190K people generated the profile pictures, More than 5K people uploading the profile pictures with our given CU100 frame, together with hashtag #CU100.
Our average Engagement: 7.2K likes, 172 comments, 885.5 shares.
- We let people share the moments when they were
impressed with Chula surroundings, friends, teachers, etc.
- We got 13K Reactions on our post.
- 9.1K Likes
- 279 Comments
- 854 Shares
- Apart from contents, we also design and monitor
Chula Website for our client. - There are several sections in our website:
> 100 CU Stories
> Short CU Clips
> CU100 Media
> CU100 Profile Picture Generation
> CU Moment
> CU 100th Year National Park
Visit Website: http://www.cu100.chula.ac.th