BUSINESS CHALLENGE

Chulalongkorn University wanted to build awareness of the campaign
celebrating Chula 100 year Anniversary, targeting Current Students,
Chula Alumni, and Mass Audience.

IDEA

“Celebrating a Century of CU Glory”

Results

Massive interest and engagement from all Chula alumni as well as a lot of “jealousy” from other universities.

  • We encourage people to change their profile pictures and let them do the 100 sign-pose.

190K people generated the profile pictures, More than 5K people uploading the profile pictures with our given CU100 frame, together with hashtag #CU100.

Our average Engagement: 7.2K likes, 172 comments, 885.5 shares.

  • We let people share the moments when they were

impressed with Chula surroundings, friends, teachers, etc.

  • We got 13K Reactions on our post.
  • 9.1K Likes
  • 279 Comments
  • 854 Shares
  • Apart from contents, we also design and monitor
    Chula Website for our client.
  • There are several sections in our website:

> 100 CU Stories
> Short CU Clips
> CU100 Media
> CU100 Profile Picture Generation
> CU Moment
> CU 100th Year National Park

Visit Website: http://www.cu100.chula.ac.th

  • We also helped promoting other CU activities
  • CU on the road Show
  • CU Short Clips