Calippo Relaunch

Fully integrated campaign – TV, Digital, Outdoor
Challenge: relaunch a dormant giant in IC


Calippo, my tube my style


integrated campaign online/offline


Average engagement rates of posts 18% against a Wall’s top results of 6%
in previous campaigns.

Youtubers and micro influencers achieved massive results engagement
levels ranging from 18% to 47%. That’s a complete departure from the levels
that Wall’s ever experienced before.

Visibility impacted business results as well, with the campaign had to stop one month in advance due to the fact that product went out of stock.