Calippo Relaunch

Fully integrated campaign – TV, Digital, Outdoor
Challenge: relaunch a dormant giant in IC

IDEA

Calippo, my tube my style

Execution

integrated campaign online/offline

Results

Average engagement rates of posts 18% against a Wall’s top results of 6%
in previous campaigns.

Youtubers and micro influencers achieved massive results engagement
levels ranging from 18% to 47%. That’s a complete departure from the levels
that Wall’s ever experienced before.

Visibility impacted business results as well, with the campaign had to stop one month in advance due to the fact that product went out of stock.