BUSINESS CHALLENGE

Best Foods wanted to modernize its brand image in order to become more relevant for a younger Casual Cookers target by providing the simple food-inspirations.

IDEA

Red is the taste of fun

“Be Extraordinary with Best Foods.”
An integrated digital campaign based on digital advertising and a series of online short videos of simple, unexpected and easy to follow recipes.

Results

A more approachable and friendly image executed in the most engaging YouTube campaign for Unilever in 2016 SEA

293K fans on Best Foods Thailand Fan Page in less than one month from launch

Extremely high engagement Rate: 39.1 with people commenting and sharing

More than 15 M video views in total

Offline Activities

Designed complete art direction for Best Foods including:

  • New fonts
  • New design and style
  • New brand image and key visuals

Online Activities

Fun starter, is the endlessly delicious menus.
Hero VDO introducing the campaign through 4 characters stuck in the office because of rain. Cooking with Best Foods becomes an excuse to have fun and unleash creativity.

High Consumer Engagement:

14.M people reached, 6.2M views 129K Likes, 5K Shares, 854 Comments

Food Recipes

We spin the Hero VDO by telling the food recipes from all 4 characters. And all menus are casual cooking, easy to try, and fun to cook.

Top 3 FB Posts:

  • French Toast (14.4M people reached, 5.7M views, 277K likes, 59K shares)
  • Caramel Popcorn (10.3M people reached, 2.4M views, 99K likes, 17K shares)
  • Spaghetti Spicy Mushroom (5M people reached, 1.8M views, 13.8K shares)